Why do restaurants need menu items photographed?
Marketing & advertising advantages
There are hundreds if not thousands of places to advertise using the Internet and most of them are free. The downside is; all of them are hungry for content. Now, people are more likely to immediately react to pictures than at any other time. The rewards for using social media correctly are huge, the cost of ignoring them is expensive.
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Visual impact - mobile
It has been estimated that over 85% of restaurants are being found or identified with a mobile device. If you were a potential customer searching for a restaurant, which menu display (left) appears more attractive to you?
There's plenty of competition out there. Strong pictures of your menu items can be the deciding factor to choose your restaurant and clearly places any restaurant or food service into a higher standard category.
PORTFOLIO
New Food & Bev folio
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Food and beverage folio
Examples by restaurant
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By restaurant & region
Corporate client
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Corporate example
Old Spagheti Factory
Simulated user browsing
Old style
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